Paid acquisition
Meta, Google and TikTok campaigns built around contribution margin, not vanity metrics. Structured to scale spend without watching efficiency collapse.
- Account restructure
- Creative testing cadence
- Budget scaling rules
Taking on new clients for Q4
Scale your revenue,
not just your ad spend.
We build the acquisition, retention and measurement systems that turn a marketing budget into predictable growth — and we show you the maths behind every decision.
No long contracts · You keep every account and asset
The stack we work in every day
- Meta Ads
- Google Ads
- TikTok
- Klaviyo
- GA4
- Shopify
- HubSpot
What we do
Six levers. Pulled in the right order.
Most agencies sell you a channel. Growth actually comes from the system around it — so we fix what is broken before we spend more on what already works.
Creative production
The single biggest lever in paid social. We produce statics, UGC and short-form video in volume, then let the data decide what survives.
- UGC & founder-led video
- Static & motion ads
- Hook / angle testing
Conversion optimisation
Traffic is only half the equation. We rebuild landing pages and checkout flows so more of the visitors you already pay for convert.
- Landing page rebuilds
- A/B testing
- Checkout & form friction
Email & retention
Flows and campaigns that make the second and third purchase happen on their own, so your blended acquisition cost keeps falling.
- Klaviyo flow build-out
- Segmentation
- Lifecycle campaigns
SEO & content
The channel that keeps paying after you stop spending. Technical fixes first, then content built against real commercial search intent.
- Technical audit
- Keyword & intent mapping
- Content production
Analytics & tracking
Decisions are only as good as your numbers. We fix tracking, wire up server-side events and give you one dashboard everyone trusts.
- GA4 & server-side tagging
- Attribution modelling
- Live reporting dashboard
How it runs
A 90-day plan, not a 12-month promise.
You will know within one quarter whether this is working. That is by design — the timeline is short enough to hold us to, long enough for the work to actually compound.
- 1Week 1–2
Audit and instrument
We go through your accounts, analytics and unit economics before touching a single campaign. Tracking gets fixed first — every decision after this depends on the numbers being true.
- 2Week 3–4
Rebuild the foundation
Account structure, audiences and landing pages get rebuilt around contribution margin. The obvious waste is cut, and the first creative batch goes into testing.
- 3Month 2
Test at volume
Creative is the variable that moves the needle most, so we run it as a pipeline rather than a project. Winners get scaled, losers get cut without ceremony.
- 4Month 3+
Scale what compounds
Once the engine holds, budget goes up deliberately and we layer in retention and organic so your blended acquisition cost keeps falling instead of climbing.
Working together
Fewer decks. More visibility.
Agency frustration is almost always about opacity rather than effort. So we made the boring parts transparent by default.
One dashboard, always on
Spend, revenue, CAC and contribution margin in one live view. No waiting for a monthly deck to find out something broke three weeks ago.
A shared Slack channel
You talk to the people doing the work, not an account manager relaying messages. Questions get answered the same working day.
You own everything
Ad accounts, pixels, creative files and domains stay in your name from day one. Leaving is always possible, which is rather the point.
Numbers you can check
Every recommendation comes with the reasoning and the data behind it. If a channel is not working, you will hear it from us first.
Pricing
Flat monthly fees. No percentage of spend.
Charging a cut of ad spend rewards an agency for spending more of your money. We would rather be paid the same whether the answer is scale up or pull back.
Starter
One channel, done properly. For brands finding their first repeatable engine.
€1,500/month
- One paid channel managed
- Up to 8 new creatives / month
- Conversion tracking setup
- Monthly reporting call
- Shared Slack channel
Most popular
Growth
Multi-channel acquisition plus the retention and CRO work that makes it profitable.
€3,500/month
- Up to three paid channels
- Up to 20 new creatives / month
- Email flows & campaigns
- Landing page & CRO work
- Live dashboard + weekly calls
- Priority Slack response
Scale
A senior embedded team for brands spending six figures a month and up.
Custom
- Unlimited channels
- Dedicated creative pipeline
- Server-side tracking & attribution
- Incrementality testing
- Quarterly strategy offsite
- Named senior lead
Ad budget is paid directly to the platforms and is never marked up.
Questions
The things people ask on the first call.
How long until we see results?
Tracking and quick structural wins land in the first two weeks. Creative testing needs a full cycle before the data means anything, so the honest answer is 60 to 90 days before you can judge the engine properly. Anyone promising a transformation in week one is selling you something.
Do you lock us into a long contract?
No. We work on a rolling monthly basis after an initial 90-day period — long enough for the work to actually compound, short enough that we have to keep earning it.
What do you need from us to start?
Access to your ad accounts, analytics and store or CRM, plus one person on your side who can approve creative quickly. Slow approvals are the most common reason campaigns stall.
Do you work with our existing team?
Often, yes. We can run everything end to end, or plug into an in-house team and own a specific channel. We will tell you honestly which one your situation calls for.
Which industries do you work with?
Mostly e-commerce and B2B SaaS, where the sales cycle is measurable and the unit economics are known. If we are not the right fit for your category we will say so on the first call.
Who owns the accounts and creative?
You do. Every ad account, pixel, domain and creative asset stays in your name. If we part ways, you keep everything and nothing breaks.
Let's find out if we're
a fit.
Tell us where you are now and where you want to be. We'll come back with an honest read on whether we can help — including when the answer is no.
- Response time
- Within one working day
Get in touch
Send us a note with your website and what you're trying to fix. We read every message ourselves.
Email usTypically a reply within one working day.